Minneapolis-based Sleep Number consistently ranks among the most productive retailers in the U.S. Angela Gearhart, Sleep Number’s vice president, brand experience, will share with attendees of Collaborate 2020, how the company does that.
In her keynote presentation which will concentrate on creating lifelong customer connections, Gearhart will detail how to maximize the strengths of high-tech digital with high-touch physical experiences in meaningful and memorable ways.
About the presenter: Gearhart is an 18-year veteran of Sleep Number. She was named to her current position in 2018 and is currently responsible for leading brand experience and digital integration in more than 600 stores and 3,000 national and local experiential marketing events annually. Among the most high-profile national events, Gearhart and her team created an interactive space at Super Bowl LIII in Atlanta. There, visitors were invited learn more about how the quality of sleep can affect performance for not only elite athletes, but for the athlete in us all.
In 2018, Sleep Number opened a New York City flagship store showcasing its Sleep Number 360™ smart beds, which received an overall design award from the Retail Design Institute and an Innovation Award for digital integration. Among her many awards and recognitions, Gearhart was named a 2020 Remodista Women2Watch in Business Disruption, Retail Innovator by Retail Touchpoints and Design Influencer by design:retail magazine.
Before joining Sleep Number, Gearhart served as director of visual merchandising for Rainforest Café.
“Disruption, Opportunity, Responsibility, Change.”
It’s time to change the culture of customer experience design. Actually, it’s well past time.
The pandemic, coupled with the trend toward different types of personalized retail experiences and growing customer fear, have given rise to a whole new challenge for developers, shoppers and brands.
Collaborate 2020 VIRTUAL asked Michelle M. Collins to gaze into her crystal ball. Collins returned three topics for discussion.
1. Disruption as Opportunity: A candid look at the implications of social distancing, commercial and residential vacancies, special events/experiential virtualization and technology.
2. Social Responsibility: A look at how social behaviors can lead to profitability, quality and satisfaction.
3. Omnichannel Culture: Hosting Customer Curated Socials vs. Retail Spaces.
About the presenter: Michelle M. Collins is president and founder of A Non-Agency, a New York City-based creative collective consultancy of technology, content, fabrication, audio and visual, spatial and experiential design entrepreneurs. Collins is an award-winning experiential creative director, strategist and executive producer. Her client roster includes Fortune 100 Brands and award-winning advertising and marketing agencies.
Collins has been recognized by national business and trade media including WWD, Forbes, Event Marketer, Adweek and VMSD for topics related to retail experience trends, emerging technology and experiential platforms. She has also presented at leading industry conferences and entrepreneur programs including Levin Institute and the Digital Signage Expo. Recent projects include: Delta Airlines CES2020; Van Cleef & Arpels/ Candy Crush Saga (2018).
“Reinventing the Customer Experience through Gaming.”
Customer sentiment is at an all-time low. Retailers are struggling to engage with shoppers on an emotional level, particularly in a brick-and-mortar store.
Could a popular video game actually help retailers emotionally connect with customers within the built environment? Collaborate 2020 VIRTUAL turns to architect Myra Vaughn for answers.
Meanwhile, the video game industry is witnessing unprecedented growth in revenue as millions forced to spend time at home search for new forms of entertainment. Nintendo’s “Animal Crossing: New Horizons,” launched in March, sold 13.5 million copies in just two months, making it the most popular game during the COVID-19 pandemic.
During this presentation, Vaughn will examine the Animal Crossing: New Horizons’ phenomenon and how the game’s most popular characteristics could translate into engaging and transformative in-store customer experience attributes.
About the presenter: Myra Vaughn AIA, LEED AP, is principal and Seattle practice leader at Kenneth Park Architects. With more than 20 years of experience, Vaughn has dedicated her focus to influencing design and strategy of the ever-evolving customer experience. Clients have included Uniqlo, Victoria's Secret and Fred Meyer. A passionate and energetic trend-spotter, futurist and always curious consumer, Vaughn is motivated to forecast upcoming industry hybridizations and customer behavioral shifts. In leading relationships with top retailers and brands, she applies her creativity to not only developing architectural design solutions and process efficiencies for clients, but embodies a genuine desire to understand their brand, their business and their challenges.